You know that an ad campaign has been successful if it not only makes you want to own the product it's selling but also makes you to want to actually become the person portrayed in the images.
Calvin Klein has this influence on me.
Not only am I ridiculously in love with Calvin Klein underwear after seeing it all over my Instagram feed for the digitial 'My Calvins' campaign; but I'm also obsessing over the image that Calvin Klein portrays in these campaigns. I don't know about you, but I'm more than happy to pay $60 for underwear if it means I'll become somewhat like the 'Calvin Klein Girl' that Lara, Abbey, Christy and Bambi all nail so damn well.
Not only am I ridiculously in love with Calvin Klein underwear after seeing it all over my Instagram feed for the digitial 'My Calvins' campaign; but I'm also obsessing over the image that Calvin Klein portrays in these campaigns. I don't know about you, but I'm more than happy to pay $60 for underwear if it means I'll become somewhat like the 'Calvin Klein Girl' that Lara, Abbey, Christy and Bambi all nail so damn well.